Medical and Healthcare Writing and Communications
Our team helps organisations in the medical and healthcare tender win bids and tenders, write technical and marketing documentation and secure new clients.
How we can help you win medical tenders and other business
Our team of writers have extensive experience providing medical and healthcare writing services to organisations in New Zealand. We’re a team of close-knit writers and marketers with experience across all forms of medical and healthcare communications including:
- Writing healthcare industry tenders, bids and proposals to government and private clients.
- Creating and writing marketing and information booklets and brochures for the medical industry.
- Writing plain English articles.
- Updating and maintaining website content ensuring it is SEO friendly.
- Writing e-newsletters.
- Creating conference materials.
- Writing and developing educational materials.
- Conducting research and drafting articles.
Our core specialty is writing tenders and bids for medical and healthcare businesses in in New Zealand. As a specialist bid and tender writing consultancy, we excel at helping our clients write bids to the Ministry of Health NZ, as well as other government and local government departments. Our focus is on winning government contracts for our clients as well as securing them short, medium and long term revenue.
Our medical and healthcare experience
Our reliable and talented team of bid writers is always focused on creating value for you and delivering quality work. We all started and still continue our lives as tender writers and have branches into medical and healthcare marketing and communications. That means we know that any writing needs to deliver an outcome and we take pride in ensuring we deliver you a quality outcome be it a successful tender or a brochure or website content that generates leads. We have experience advising organisations across the medical and healthcare sector including:
Medical research
This includes assisting medical research organisations in applying for research funding and other grants. These are often highly in-depth grant applications in conjunction with universities or funding applications on a global scale. We understand how to navigate the complexities of the application process and put forward compelling reasons for the justification and need of research funding.
These funding applications are similar to tenders and bids in terms of the writing requirements, project managing the funding application and how it can lead to business growth.
Pharmaceutical tenders:
We have helped many international pharmaceutical companies break into the New Zealand market and develop a local presence. This is through writing tenders for the provision of exclusive and generic drugs to the government and private hospital sector. We have been involved in businesses development and client mapping activities as well as writing bids and tenders to secure government contracts. Our team has also helped many local pharmaceutical companies and even laboratory testing facilities to secure government and private sector contracts. This includes the local, NZ based subsidiaries of global businesses. Pharmaceutical tenders have a strong product supply component.
When tendering for the supply of medicinal products, there is a focus on exchange rates, logistics and storage and distribution. Our team understand the best-practice methodologies for responding to these questions in order to score well. Furthermore, our bid writers are able to guide you on how to write comprehensive responses and justifications for medicines which may be going generic.
Healthcare products
We have written marketing material, tenders and bids, and technical documentation for a broad range of healthcare products. Examples include, wound care products, fall detection technology and disability and mobility assistance products. Where our clients are looking to penetrate the private sector (such as the nursing and aged care home market), we have developed brochures and responded to requests for proposals and bids to help secure lucrative supply contracts.
Our understanding of medical terminology, as well as our ability to clearly explain and articulate the benefits of products to government departments in a healthcare setting, enables us to increase our clients win rates and provide them meaningful strategic support.
Health and Allied health services tenders
Health services across New Zealand are heavily regulated with the broad range of health service providers such as psychologists and physiotherapists. We have helped healthcare service providers secure contracts to deliver services in regional areas across New Zealand as well as in cities including Auckland, Wellington and Christchurch. Healthcare services tenders and bids have strong focus on service delivery, team and personnel and methodology. The clients, including government departments and the private sector, do not only want to know you are qualified to deliver the services.
They also want to know how you will deliver the services. I.e. your level of organisation in terms of personnel and resources, how you will organise your team structure, what quality assurance processes you have in place and how you will deliver the services geographically.
Writing for both the private and public sector as well as internationally
We’re familiar with the government and private sector. We know what government departments are looking for, how they procure, and how information needs to be presented. The language used when writing to government, as well as the supporting documentation and policies required, are generally more onerous. The private sector is different again, and writing and marketing to the consumer market requires a unique perspective and personal touch. You need to appeal to a different set of concerns – mainly cost and ability to deliver – than government departments who also focus on local industry participation, reporting and contract management.
A track record of success
We have a track record of assisting healthcare industry and medical companies across New Zealand and globally secure government contracts, grow their businesses and get results. For example, we recently assisted a specialist healthcare industry bedding manufacturer who manufactured beds for intensive care units with a tender response to the Ministry of Health. It was a large and comprehensive tender with a range of questions regarding delivery, product specifications and cleaning methodology. Our team led the process and helped the client secure a result.
Furthermore, we recently coordinated the development of a website and communications for a medical centre. It was a newly established clinic and we were responsible for drafting content, marketing and communications as well as website design. We worked with our clients to get the key messaging right, identify their target markets and deliver an integrated messaging campaign. The business is off to a flying start.
Graphics and infographics
Depending on your budget we are able to introduce graphics and infographics into your tender, bid or proposal. Our tender writing service includes graphics and infographics – a particular benefit for private sector tenders. We’ve also got the graphics skills to custom design your brochures, design your website, and develop a style guide for your organisation.
Can you help us find contract opportunities?
Yes – our tender search service offers tender search opportunities as well if that’s what you are looking for. Contact us and we will get a quick profile together of the contract opportunities that align to your business and we will enrol you in our free tender notifications program. Our service extends across New Zealand and globally including the North and South Island.
Integrating AI and generative AI into your tender writing process
We have experience helping our clients streamline and fast track their tender writing processes. We do this by working with you to understand your needs and the size and scope of the software package you require. This may be a simple bid library for small businesses with limited budgets, or a comprehensive AI solution for larger corporation. We don’t work with any specific AI Software provider. We work for you, the client, to identify and implement the most suitable AI bidding solution.
Contact our team today to talk about how we can assist you with your next bid or tender!
Client testimonials
We had a large tender to the Ministry of Health for allied health services. We were an incumbent provider and our business basically relied on this contract to exist. It was a lot of pressure when the tender was released and we needed to win it. We also had the opportunity to grow the client as well although we were most concerned with at least retaining the contract in our geographic area.
We asked Tsaks Consulting for help as we liked the fact that they had completed medical and health tenders for doctors, optometrists, psychologists and many other medical and healthcare organisations and they know the industry. It was a good decision. They helped us remain calm and focused throughout the tendering process and they are very skilled writers. They also know how to develop win themes and in a strategy in place to actually ‘win’ the bid not just submit it. They also helped us with the submission process. Our submission was not only successful, however, we grew the client and were successful in expanding into the South Island. Thank you Tsaks Consulting
Jennifer T | Medical and Health Services | Auckland
Read more about our Tender Writing Service.